From the mid-1930s and for hair loss decades after, Mutual ran a highly respected news service accompanied by a variety of popular hair extensions commentary shows. Toward the end of its run as a major programmer, it introduced the country to Larry King. For the first 18 years of its existence, Mutual was owned and operated as a cooperative, setting the network apart from its competitors: Mutual's members shared their own original hair pieces programming, transmission and promotion expenses, and advertising revenues